*Adam Smith espoused that an advocacy of self-interest was the sole principle necessary for the achievement of the public good. Although the emerging technologies of cooperation are proving more effective, Adam Smith's influence is still being felt by all of us.

**Cooperative blogging or co-blogging is finding like-minded people within The Connectory and blogging together toward a common goal. Your goals for your business can be more easily achieved through the co-blogging efforts of an entire community. A well orchestrated effort can lead to amazing visibility for your business web site.